SUMMARY

The Director, Patient Marketing will lead all patient-directed marketing initiatives for an anticipated new product launch for acromegaly, a chronic rare condition.

RESPONSIBILITIES:

  • Collaborate with key members of the Commercial team to establish a vision for the desired customer experience for acromegaly patients based on customer insights 
  • Build a comprehensive, transformational engagement plan that demonstrates Chiasma’s commitment to and understanding of acromegaly patients and their patient journeys, their families and the greater community
  • Lead partnering activities with key patient advocacy associations, developing strong, compliant, and trustful relationships
  • Work cross-functionally with launch team members (marketing, sales, analytics, patient services, market access, commercial planning, medical affairs, etc.) to develop and execute programs and materials that support achievement of business goals
  • Partner with Commercial Operations and Analytics to garner the necessary actionable insights to be applied to marketing activities
  • Identify and initiate opportunities to participate in patient events, meetings, and programs
  • Participate in brand planning and product team discussions to ensure the plans account for advocacy opportunities and leverage understanding of the organization's needs
  • Partner with Market Access and Patient Services to ensure a seamless customer experience from awareness through therapy initiation and maintenance
  • Identify and implement multi-channel tactics to appropriately identify how to best reach patients with disease education and product messages that are executable, easily communicated, and clinically supported
  • Recommend the optimal channel mix to reach targeted patients
  • Evaluate and optimize performance by leveraging metrics that align to the desired customer experience and drive business results
  • Execute marketing activities in compliance with medical, regulatory and legal requirements
  • Develop strong partnerships with external agencies and consultants to execute marketing strategy
  • Help create a culture of patient focus and customer centricity throughout the organization

QUALIFICATIONS:

  • Bachelor’s Degree required, MBA preferred
  • 6-8 years of experience in product marketing and/or creative agency roles of increasing responsibility within the biopharmaceutical industry
  • 3+ years of experience in marketing products for rare diseases
  • Experience in endocrinology preferred
  • Demonstrated strong project management experience
  • New Product launch experience, preferred in the rare disease space
  • Demonstrated experience partnering with advocacy organizations
  • Proven leadership capabilities, including influencing cross-functional partners 
  • Sales/Field experience preferred
  • Global marketing experience preferred (EU)
  • Ideal candidates will be high energy and comfortable operating in a small company, fast paced environment 
  • An independent self-starter but also a team player
  • Strong project manager willing to work on multiple projects simultaneously 
  • Ability to travel approximately 25% of the time

Chiasma Inc. (the "Company") is an equal opportunity employer. All qualified applicants will be considered without regard to age, race, color, sex, religion/creed, national origin, marital status, ancestry, citizenship, military, reservist or veteran status, pregnancy, sexual orientation or preference, gender identity, gender expression, physical or mental disability, genetic predisposition or carrier status, or any other category protected under applicable federal, state or local law. Consistent with its obligations under applicable law, the Company will make reasonable accommodations for qualified individuals with disabilities. If you require an accommodation in the application process, please contact a member of the Company’s Human Resources department.